WE BELIEVE IN CLEAN. PURE. BEAUTIFUL
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WE BELIEVE IN CLEAN. PURE. BEAUTIFUL .
aretÉ
BEAUTY THROUGH CONSCIOUS CREATION
Alchemists have sought the transformative secrets of nature for centuries. Spanning continents and cultures, each cultivating a connection between the tangible and ethereal on their journey to creating a fuller existence. ARETÉ continues this pursuit with masterful products. We nurture people and treasure our planet. By combining old and new worlds, we inspire stylists to realize their craft’s true nature and potential.
ARETÉ's products are free from more than 2,800 questionable or harmful chemicals. This includes the nearly 1,700 chemicals banned or restricted in personal care products by the European Union, plus additional chemicals flagged by the ARETÉ Conscious Beauty Counsel.
ARETÉ Products Are Free From
Parabens • GMOs • MITs • Phthalates • Triclosan/Triclocarban • Animal-Derived Ingredients • Gluten • PEG/PG/PPG • BHA/BHT • Petroleum • Polyquaternium • Silicones* • SLS/SLES • Synthetic Fragrance • Artificial Colorants
*With the exception of Healing Hair Ceremony Serum
ALCHEMIC COLOR
In keeping with our vision of beauty through conscious creation, Alchemic Color is crafted without ammonia, PPDs, resorcinol, gluten and animal-derived ingredients. Within our infinitely recyclable aluminum tubes, you’ll find innovation, tradition, authenticity, craftsmanship and performance that promotes the health of the planet, people and beauty professionals.
Benefits of Alchemic Color
♥ 91 Intermixable shades (View shade guide here)
♥ 18 Tonal Families, 6 Color Concentrates, and 1 Colorless Clear
♥ 100% Flawless grey coverage
♥ Available in large 3.4oz tubes with a cost-effective mixing ratio of 1 to 1.5
♥ Free from Ammonia, PPD, Resorcinol, and Gluten
♥ Vegan, cruelty-free formulas
♥ Hybrid color range - Tones, refreshes & covers grey
♥ Neutral fragrance for irritation-free coloring
♥ Conscious formulation can be better for sensitive or health-conscious clients
COLOR.ME
Is born from KEVIN.MURPHY’S vision of fusing session work, fashion, and hair colour. This compact colour line delivers high performance, natural looking results and optimum colour functionality. An artful blend of gentle and “from the earth” ingredients naturally moisturize, rejuvenate and impart incredible shine without having to further compromise the environment. What goes inside the tube is just as important as the coulor it creates. The choices we made are PPD free, ammonia free and naturally derived ingredients like aloe vera, honey, shea butter and pomegranate.
It's a system that permanently rebuilds the damaged disulphide bonds in your hair that are broken during the chemical process. If you've over-bleached or had your hair highlighted for years, Olaplex allows you to rebuild the strength, structure and integrity of your hair; a 'reset' for your locks, if you will.